Print and digital
Brand clients Dyson, Heiniken, Old Mout Cider, The Wave (Bristol) and ARAG
Square Works,
Bristol
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Building hoarding advertising Square Work's new creative workspace. During their interior build inside, Square Works needed to advertise the opening of their product without imagery.
I approached the project by understanding the facilities they were offering and researched the philosophy behind ‘work’. This piece demonstrates the healthy parts we all need in 'work' and how to be successful in our careers. Nine characters were illustrated for each of the windows and in their own inspires a quality such as community, pride, location, facilities, flexible hours, etc. My idea also helped save on their budget. The piece inspired and showed value to the Square Works product.
Electric Vans Wrap
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Wrap for two zero-emissions electric vans, Air360 and Quarter, Bristol. Illustration to advertise Quarter’s new electric vans and showcase their greener commitment for their brand.
Reducing green emissions is a value close to my heart and aimed to produce something lively and friendly to read as it was being advertised on a constant moving van. I chose to use two contracting typefaces - One organic and the other inspired by the ’50s which looks ‘electrical’. We produced two van designs for two different brands only changing their brand colours and keeping form.
Website design, Clifton Hotels
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Take a look at a website layout I designed for Clifton Hotels. Our aim was to improve the user experience and visual appearance of the website.
We looked into how the user would navigate through the website and the users' needs organising a layout that would improve their booking experience and help sell more services. They needed a website that showcased their own brand values; I went to work creating a new visual guideline for their brand to maintain standards and consistency throughout.
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Print Design
I am experienced in a variety of templates from building hoardings to business cards. When reading the content from the client, I will understand the important information that supports sales, support their brand through layout, fonts, and colouring; and finally who, where, and how the user will experience the print.
Brand printing packages
Catalogue Template
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Office clocks leaflet
Aiming for people who might work in an office environment, their requirements are subjected to a reliable source of time with a clean clock design. I created a contemporary style leaflet with a touch of playfulness to appear 'not too bland' for the reader however engaging. All key technologies offered are listed and given with some playful wording. On the back, a choice of clean office clocks that hang within a sanitary coloured office environment to show scale.
Sturdy leaflet and website
Sturdy is a relatively new engineering company with very little brand identity. Their main output for leaflets were A4 pieces of paper jammed with written information created on 'Word Documentary'. It's a leaflet for controlling employers speed driving company cars where spec and information key for the readers. I photographed the parts for improved visual spec (without revealing too much for competitors) and added a whizzing road for energy, relevance and environmental impact (green). The information was broken down into key points for quicker reading and organised the specs into an ordered table on the back.
The template has been created into their new website. http://www.sturdyeurope.com
